“Be U Be UNIQUE” Brand Advertisement and Visual Guidelines

Hong Kong Baptist University

The “Be U Be UNIQUE” brand ad campaign is designed to project a new image of Hong Kong Baptist University (HKBU). The design provides a consistent structure to help with the identification and recognition of the University. The headings of the brand advertisements aim to address both current and potential HKBU students. During their studies at HKBU, students will be transformed into CREATIVE, INNOVATIVE, and CARING citizens with a GLOBAL vision. BU students are encouraged to treasure their UNIQUE attributes as they learn and grow in an inspiring educational environment. Take your own path and “Be U”.