Red Packet Design and Production

Kellogg-HKUST Executive MBA

The red packet sleeve has a laser die-cut tiger illustration on front and back. Inside the envelope is an insert with a golden abstract bamboo pattern. The concept of the design is to bring together the Tiger of the Chinese Zodiac and the iconic Chinese element of bamboo in a contemporary style. The Tiger is vigorous, ambitious and daring and symbolises courage and facing new challenges. The bamboo pattern symbolises the wish for a strong life filled with prosperity and luck. The design shows an example of harmony between nature and a spirit animal.